WWF- World Wildlife Fund

"WWF's ultimate goal is to build a future where people live in harmony with nature." It is a global conservation organization.

"In the face of massive, unprecedented threats to the natural world – especially climate change and unsustainable resource management – WWF will focus on truly global conservation priorities which can achieve real and lasting change. "

WWF believes that the earth is at a critical point where the decisions and actions taken by one species - ours - will determine the future of all life. In order to survive and prosper, we must urgently change our course. We must ensure a healthy planet where people and nature thrive in a stable environment, now and for generations to come.The only way to ensure this is to preserve biodiversity, the places they live, and reduce humanity’s impact - our footprint - on their natural habitats. This work must start right now.

The diversity of life on Earth is not simply something to marvel over – it’s also vital for our own health and livelihoods. Plants, animals, fungi, and microorganisms form a complex, interconnected web of ecosystems and habitats that provides our life support system. They give us clean water, breathable air, food, medicine, energy, and more. We simply cannot survive without them.

There’s a problem though...

People are already using nearly 30% more natural resources than the Earth can replenish and our activities are drastically changing the planet’s climate. As a result, biodiversity is under threat – and the life support system is starting to break down. Millions of people are already feeling the consequences. Around the world, in rich and poor countries alike, people are facing uncertainties over food security and water availability, and increased vulnerability to natural disasters and diseases. Things will get much worse if we keep going the same way.

WWF takes action to help the environment by taking the following three steps:

-It uniquely combines traditional conservation with work to address the global dynamics driving biodiversity loss and humanity’s unsustainable use of natural resources.
-It focuses efforts on the most important places, species, and issues, and integrates this work to offer local and global solutions.
-It also taps into the enormous power we all have – as consumers, local community members, landowners, politicians, policy makers, business and industry leaders, development and conservation workers, farmers, and fishers

-donate money
-'adopt an animal'

-buy a gift (crafts, apparel) where the proceeds go to the organization

by visiting the website/calling the phone number:

www.worldwildlife.org

1-800-call-wwf